Mashkraft is hiring for PPC and SEO Expert.
Responsibilities:
- Develop and execute comprehensive PPC (Pay-Per-Click) campaigns across platforms such as Google Ads, Bing Ads, and social media advertising platforms.
- Conduct keyword research and analysis to identify relevant keywords and optimize campaigns for maximum performance.
- Create and manage PPC campaigns, including campaign setup, ad copy creation, targeting, bidding, and ongoing optimization.
- Monitor and analyze campaign performance using analytics tools, making data-driven adjustments to improve ROI and campaign effectiveness.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals and ensure consistency across campaigns.
- Perform SEO (Search Engine Optimization) activities, including keyword research, on-page optimization, on- page, off- page, and link building to improve organic search rankings and increase website visibility.
- Conduct SEO audits and provide recommendations for website improvements, including technical SEO aspects, site structure, and content optimization.
Requirements:
- Proven experience managing PPC campaigns and implementing SEO strategies, preferably within a software house.
- In-depth knowledge of PPC advertising platforms such as Google Ads, Bing Ads, and social media advertising platforms.
- Strong understanding of keyword research, targeting, bidding strategies, campaign optimization, and conversion tracking.
- Experience with SEO best practices, including keyword research, on-page optimization, link building, and technical SEO.
- Proficiency in analytics tools such as Google Analytics and SEO tools for data analysis and reporting.
- Excellent analytical skills and ability to derive actionable insights from data.
- Strong written and verbal communication skills for creating compelling ad copy, website content, and reports.
Qualification:
- Bachelor Degree in related field from reputable university preferably UOL,COMSATS, UET, UCP, PU, GCU etc
Job Type: Full-time
Salary: From Rs1.00 per month
Ability to commute/relocate:
- Lahore: Reliably commute or planning to relocate before starting work (Required)
